A test page

First things first let’s cover content.

Content is the biggest thing you can do on your website to make it rank well. And it means not just the pages on your website but also additional content such as blog posts, articles, testimonials, case studies, client stuff etc. It all adds up to a picture that should grow in the Google or the search engine database that’s all about your site and all about what your site is ultimately about.

Based on your content is something called latent semantic indexing and we did a video on this a couple of weeks ago and I’ll share a link below to where you can find it

In short, latent semantic indexing is all about topics and subjects and keywords and phrases that are around your core topic.

Ror example if you sell car tires in Leicester you would want all of your topic, all of